ALSO Accelerates Adoption of Agentic AI Across Europe

Europe’s AI market is entering a phase of rapid expansion, with AI spending expected to reach
USD 144 billion by 2028, according to IDC. To help channel partners capture this opportunity, ALSO
has become a trusted AI marketplace for the European channel. The offering includes a curated
catalog of agentic AI building blocks from an increasing number of leading vendors, combining
proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner
enablement into a scalable recurring-revenue platform. It also includes AI solutions successfully
deployed within ALSO’s own operations, allowing partners and customers to benefit from proven
real-world use cases.

To accelerate adoption, the company is launching its AI Elite Partner Program to equip more than
140,000 resellers across more than 30 European countries with the capabilities to turn AI demand
into practical customer solutions. Building on this foundation, ALSO has already delivered more
than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is
scheduled to go live by August 2026.
As companies move from experimenting with AI to deploying AI agents that act within business
processes, four questions become critical:

- Execution quality: how to ensure reliable outcomes and governance

- Cost control: how to manage usage and compute economics

- Data access: which data agents can access and under what policies

- Deployment model: where AI workloads should run – locally or in the cloud

ALSO’s approach is designed to help partners answer these questions and enable tailored solutions
for individual customer requirements. Sensitive and routine tasks can run locally on the customer’s
own device or infrastructure, while tasks requiring external AI can be routed to the cloud. This
helps customers protect confidential data, manage cost, and deploy AI agents with the appropriate
balance of performance, security, and control.

Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN): "Major technology
shifts need competent partners who enable adoption – that has always been the channel's job, and
it is no different with agentic AI. The companies that will benefit most from AI won't be the ones
with the most agents, but the ones who learn and adapt to new technology fastest without losing
control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they
need to turn AI opportunities into real customer outcomes."

ALSO Holding AG
Meierhofstrasse 5 - CH-6032 Emmen - Phone +41 41 266 18 00 - www.also.com Page 2/ 2
Contact ALSO Holding AG
Kilian Maier
Email: kilian.maier@also.com