DAS WIE AM WAS | FILM EDITION
The digital format "Das Wie am Was | film edition" was developed to promote the impact of art on business processes beyond the boundaries of the Droege Group. In this video series, artists give an insight into their own work and interpret, in their own way, one of the rules of art we have established.
DAS WIE AM WAS: Karin Kneffel's work invites us to look at it: if the viewer only looks at the WHAT, he misses the HOW. Her picture shows the WHAT. Through the HOW of this egg, the depicted egg recedes into the background. The quality - the how-ness - of a pictorial form becomes the core of interest.