
DAS WIE AM WAS | FILM EDITION
The digital format "Das Wie am Was | film edition" was developed to promote the impact of art on business processes beyond the boundaries of the Droege Group. In this video series, artists give an insight into their own work and interpret, in their own way, one of the rules of art we have established.

ANNE NEUKAMP - ART MAKES VISIBLE. ART TEACHES HOW TO SEE

ROSA LOY - ART IS MAKING THE IMPOSSIBLE POSSIBLE.

ULRICH ERBEN - ART CREATES VISIBILITY. ART TEACHES HOW TO SEE.

ULRIKE THEUSNER - ART ORINGINATES FROM THE RIGHT GRASP

WILLIAM FORSYTHE - ART DOES NOT FOLLOW STRICT RULES

KAI SCHIEMENZ - ART ORIGINATES FROM THE RIGHT GRASP

ANDREA ROBBINS & MAX BECHER - ART CREATES VISIBILITY.

CODY CHOI - PERCEPTION AND CREATION BECOME ONE

JERRY ZENIUK - ART DOES NOT FOLLOW STRICT RULES.

KARIN KNEFFEL - ART IS ABILITY WITH RISK

TIM EITEL - ART NEEDS ITS TIME

XENIA HAUSNER - ART NEEDS AN ENVIRONMENT

STEFAN KÜRTEN - ART IS A PROCESS

Thomas Schütte | 2012
DAS WIE AM WAS: Seeing the new is a highly complex process. As a rule, we only see what we know and only what corresponds to our previous knowledge seems real to us. If we allow the artist to entice us to take a closer look not only at what we already know, but also at what is unfamiliar, then we will be led beyond the familiar reality to something new.