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DAS WIE AM WAS | FILM EDITION

The digital format "Das Wie am Was | film edition" was developed to promote the impact of art on business processes beyond the boundaries of the Droege Group. In this video series, artists  give an insight into their own work and interpret, in their own way, one of the rules of art we have established.

Thomas Schütte | 2012

DAS WIE AM WAS: Seeing the new is a highly complex process. As a rule, we only see what we know and only what corresponds to our previous knowledge seems real to us. If we allow the artist to entice us to take a closer look not only at what we already know, but also at what is unfamiliar, then we will be led beyond the familiar reality to something new.