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GUIDING PRINCIPLES

Since our company was founded almost 40 years ago, the following guiding principles have shaped our corporate philosophy. They are both a mindset and a commitment.

 

Our business is a family business. That makes us independent.

We think in generations, not quarterly figures.

We are entrepreneurs, not administrators.

We don't tell what to do, we show how to do it.

We implement according to the rules of art.

We have the courage to take risks where others may shy away.

We always go the extra mile - for 110% quality.

Reputation stands over growth.

Respect, appreciation and tolerance for everyone.

Ownership is an obligation - today and tomorrow.

Neo Rauch | 2011

DAS WIE AM WAS: All too often we believe our own images more than what we have in front of us. Neo Rauch's motif takes us to the level of our recognition of reality and appearance. Getting to grips with HOW we see means unlocking hidden potential and bringing about sustainable solutions: This is the art of our business model.