GUIDING PRINCIPLES
Since our company was founded almost 40 years ago, the following guiding principles have shaped our corporate philosophy. They are both a mindset and a commitment.
Our business is a family business. That makes us independent.
We think in generations, not quarterly figures.
We are entrepreneurs, not administrators.
We don't tell what to do, we show how to do it.
We implement according to the rules of art.
We have the courage to take risks where others may shy away.
We always go the extra mile - for 110% quality.
Reputation stands over growth.
Respect, appreciation and tolerance for everyone.
Ownership is an obligation - today and tomorrow.
DAS WIE AM WAS: Karin Kneffel's work invites us to look at it: if the viewer only looks at the WHAT, he misses the HOW. Her picture shows the WHAT. Through the HOW of this egg, the depicted egg recedes into the background. The quality - the how-ness - of a pictorial form becomes the core of interest.