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Weltbild Gruppe


Weltbild as Germany’s major company in the trade of media, books and mail orders and with 83 percent one of the best-known multichannel brands in Germany (BrandIndex 10/2014) serves its customers through Online-Shops, direct marketing, wholly owned subsidiaries and social networks. The brand Weltbild dates back to 1948 where it was founded by a publishing company of a catholic church. Weltbild stands for advice, knowledge, entertainment and attractive prices.

Only at Weltbild exclusive books and top-titles from bestseller lists are available as convenient special editions.

The themes of the Weltbild product line-up combine publishing products and a selected range of non-media products with a focus on gifts, ideas and companions. The family brand Weltbild becomes a multichannel marketplace and enables Shop-in-shop-strategies for own brands like Jokers (modern second hand bookshop) and (online bookselling) as well as brands from cooperating partners with complementary assortments.

In future markets like digital reading Weltbild as co-founder of the tolino-alliance is a leading supplier with more than two million e-books in stock.

Several million Weltbild customers can choose from more than three million articles online on, and, in social networks, in print catalogs and in the local stores. Weltbild’s online shop is awarded as "Germanys best Online-Shop 2016" (and 2nd place "generalist with outlet" chain).


Augsburg, Germany

Value enhancement strategy

•    Restructuring to a healthy company core
•    Strengthening of the family brand Weltbild and subsidiary enterprises
•    Expanding Weltbild to a multi-channel marketplace with product and target group specific enhancement
•    Real indentation of online, direct marketing, stationary trade and social media to a multi-channel chain
•    Shop in Shop-strategy
•    Clear course to multi-channel digitalization
•    Further development of the target group in the existing and new customers segment
•    Customer-oriented efficient processes and services


Trading of media, books and mail orders

Acquisition of share

September 2014


Management Team

News about Weltbild

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