Thursday, 9. August 2018

ALSO signs partnership with leading Russian IT distributor Treolan

ALSO is consequently implementing its MORE strategy and 3S business models in Eastern Europe


  • Treolan is a fast-growing IT distributor in Russia and part of LANIT Group
  • ALSO enables Treolan to monetize the IT Seat with the Cloud Marketplace Platform, offering its customers a wide range of Software- (SaaS), Infrastructure- (IaaS) as well as Device-as-a-Services (DaaS) throughout Russia

ALSO and Treolan have signed a partnership covering Platform-as-a-Services (PaaS), which will enable Treolan to offer its customers a wide range of SaaS, IaaS as well as DaaS services in Russia. Treolan is part of the LANIT Group, which in 2017 generated a turnover of 2.4 billion US dollars. With this new partnership, the sixth that ALSO has signed since 2015, Treolan’s channel partners will be able to manage the seats of their end-customers and develop, run, and manage applications without the complexity typically involved in maintaining an adequate infrastructure. Treolan is starting immediately with the Microsoft Cloud Solution Provider (CSP) program, leveraging new, vertical focused offerings and creating new, regional access for ALSO’s vendor partners.

“We have strategically expanded our Platform-as-a-Service offering across various geographies over the last years. With this globally available Consumptional Business model, we already manage two million seats in our platform and have potential access to 10 million seats. As a result of our partnership with Treolan, now customers in Russia will benefit from a state-of-the-art platform and dramatically reduced complexity. This is the first step in our partnership with Treolan and I am looking forward to working together with the team in Russia,” said Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).

“This partnership with ALSO is a game-changing opportunity for Treolan. The ALSO Cloud Marketplace helps us reach our partners more efficiently and provide unbeatable service to our more than 2900 channel partners and their end customers. On top of the Microsoft CSP program, which we are launching immediately, we will be ready for the new software subscription program which will be released by Microsoft this summer,” said Gregory Sverdlikov, CEO of Treolan.

This announcement follows a series of partnerships that ALSO has entered into since 2015. In the spring of 2017, ALSO announced partnerships with Bezeq International and Intcomex, expanding the ALSO Cloud Marketplace platform reach to Israel as well as South America and the Carribean. These followed an earlier announcement in the fall of 2016, when ALSO agreed on a partnership with Innovix Distribution to make the ALSO Cloud Marketplace available to Innovix’s channel partners starting in Singapore, Malaysia and Hong Kong. Earlier in June of the same year, ALSO signed a partnership with Logicom to provide the marketplace platform to partners in 13 countries in Southern Europe and the Middle East. In December 2015, ALSO and Westcoast had agreed on a cooperation to bring the platform to Westcoast customers in the UK and Ireland.

Direct link to the press release:

Contact person ALSO Holding AG:

Brunswick Group GmbH
Simon Hertwig
Phone: +49 89 80 99 025 25

Contact person Treolan:

Irina Karpusheva, PR manager

ALSO Holding AG

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. The company offers services at all levels of the ICT value chain from a single source. In the European B2B marketplace, ALSO bundles logistics services, financial services, supply services, solution services, digital services, and IT services together into individual service packages. ALSO's portfolio contains more than 250 000 articles from some 525 vendors. The Group has 4 058 employees throughout Europe. In fiscal year 2017 (closing on December 31), the company generated net sales of 8.9 billion euros. The majority shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at 

Droege Group

Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family-equity business model. The group carries out direct investments with its own equity in corporate spin-offs and medium-sized companies in "special situations". With the guiding principle "execution - following the rules of art", the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on current megatrends (knowledge, connectivity, prevention, demography, specialization, future work, shopping 4.0). Enthusiasm for quality, innovation and speed determines the company’s actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. More information:


Treolan, founded in 1990, is part of LANIT Group. Treolan in one of the largest and fast-growing distributors on the Russian IT market. Treolan deals with more than 2900 partners from more than 230 cities in Russia. Some of them are doing business with Treolan for more than 10 years. Treolan offers its partners a wide range of PC, laptops, peripherals, servers, UPS, networking equipment and software from more than 90 international vendors. Treolan’s mission is to provide maximum possibilities for business development today and in the future from IT Distributor to the channel partners. From Moscow, Treolan has started their regional expansion project in 2010 and opened four representative offices in Samara, Novosibirsk, Yekaterinburg.


This press release contains forward-looking statements which are based on current assumptions and forecasts of the ALSO management. Known and unknown risks, uncertainties, and other factors could lead to material differences between the forward-looking statements made here and the actual development, in particular the results, financial situation, and performance of our Group. The Group accepts no responsibility for updating these forward-looking statements or adapting them to future events or developments.

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