Thursday, 18. June 2020

ALSO launches Adobe’s VIP marketplace to help partners drivebusiness growth

Adobe’s VIP Marketplace makes it easier for partners to manage their Adobe solutions with ease, allowing them to focus on driving growth and extending the services they offer.

ALSO today announced the launch of Adobe's new subscription-based licensing program known as Value Incentive Plan (VIP) Marketplace, which provides a streamlined management process for Creative Cloud applications and Acrobat DC via the ALSO Cloud Marketplace.

This new range of services can be deployed, managed and accounted for via the ALSO Cloud Marketplace, allowing customers to easily manage licenses, compliance and add to their current subscriptions.

Alongside the benefits of a streamlined process and less administration through automation, VIP Marketplace offers an opportunity for resellers to target new sectors, like the creative industry or company-owned design departments, with cutting-edge tools.

“Advantages of this functionality compared to traditional VIP subscriptions are auto-renewal of licenses, handling of fewer orders, and more automation. This will foster customer retention by avoiding churn around renewal time. Furthermore, resellers can spend less time on administrative tasks, and more on growing their business”, says Gustavo Möller-Hergt, CEO of ALSO Holding (SIX: ALSN).

“Through VIP Marketplace, Adobe offers partners and customers an option with low upfront costs and no additional costs. This newly signed agreement allows us to expand ALSO’s Adobe footprint, meaning we can onboard new resellers faster and easier than ever before.”

Claire Darley, Vice President, EMEA Sales at Adobe: “VIP Marketplace offers new solutions to our customers and partners for a more optimised experience. Adobe’s partnership with ALSO, a key distributor in Europe, will allow its partners and customers to conduct business simply, and at scale, and we look forward to working together to develop these capabilities even further.”

As one of the leading partners for Adobe solutions in EMEA, VIP Marketplace is available to ALSO customers and partners from 22 June through the Danish and from 6 July through the German, Swiss and Dutch ALSO Cloud Marketplace.

Direct link to media release:

ALSO Holding AG

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. ALSO offer more  than  550  vendors  of  hardware,  software  and  IT-services  access  toover  100  000  buyers,  who  can  call  a  broad spectrum  of  other  customized  services  in  the  logistics,  finance,  and  IT  services  sectors,  as  well  as  traditional  distributionservices. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented  in  23European  countries  and  generates  total  net  sales  of  approximately  9.2  billion  euroswith  around  4  000 employees  in  the  fiscal  year  2018.  The  majority  shareholder  of  ALSO  Holding  AG  is  the  Droege  Group,  Düsseldorf, Germany. Further information is available at

Droege Group

Droege  Group  (founded  in  1988)  is  an  independent  advisory  and  investment  company  under  full  family  ownership.  The company  acts  as  a  specialist  for  tailor-made  transformation  programs  aiming  to  enhance  corporate  value.  Droege  Group combines its corporate family-run structure and capital strength into a family-equity business model. The group carries out direct investments with its own equity in corporate spin-offs and medium-sized companies in «special situations». With the guiding principle «execution -following the rules of art», the group is a pioneer in execution-oriented corporate development. Droege  Group  follows  a  focused  investment  strategy  based  on  current  megatrends  (knowledge,  connectivity,  prevention, demography,  specialization,  future  work,  shopping  4.0).  Enthusiasm  for  quality,  innovation  and  speed  determines  the company’s actions. In recent years Droege Group has successfully positioned itself in domestic and international  markets and operates in 30 countries. More information:


This press release contains forward-looking statements which are based on current assumptions and forecasts of the ALSO management.  Known  and  unknown  risks,  uncertainties,  and  other  factors  could  lead  to  material  differences  between  the forward-looking  statements  made  here  and  the  actual  development,  in  particular  the  results,  financial  situation,  and performance of our Group. The Group accepts no responsibility for updating these forward-looking statements or adapting them to future events or developments.

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