Thursday, 29. April 2021

ALSO: Acquisition of PIN Computers

ALSO takes next step to strengthen market position in Eastern Europe

As of 28 April 2021, the company acquired PIN Computers Doo, a leading IT provider with operations in Serbia, Montenegro and Bosnia-Herzegovina. This is part of the ALSO’s successful growth strategy in the region. PIN Computers, founded in 1995, offers IT equipment, mobile devices, and consumer electronics to its large customer base.

ALSO will grant local resellers access to the company’s ecosystem with solutions, services and digital platforms, including new vendors and product categories. Orders can be placed quickly and comfortably via the webshop with its state-of-the-art technology. There also is a growth opportunity for SMBs in the as-a-service area with a potential of approximately 2.3 million Unique Users.

The company has a proven track record of successfully integrating new businesses. As soon as the acquisition, which is still subject to the standard regulatory and committee approvals, has been successfully completed, ALSO will forward operational excellence at PIN with the help of its digital management systems.

“We are consistently pursuing our MORE strategy of sustainable profitable growth. PIN Computers with its a large base of active customers is an ideal partner that will further strengthen our position in Eastern Europe,” says Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).

Contact ALSO Holding AG:

Beate Flamm
Senior Vice President Communication

ALSO Holding AG

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem offers around 110 000 resellers hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The Supply division comprises the transactional range of hardware and software. The Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. The main shareholder is the Droege Group, Düsseldorf, Germany. For more information, visit:

About Droege Group

Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a familyequity business model. The group invests its own equity in “special opportunities” with a focus on mediumsized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle “execution - following the rules of art”, the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company’s actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit:

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