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ART CONCEPT

Since the 1990s, we have integrated art as an integral part of our corporate development. The origin lies in the idea of using art to increase the quality of implementation. The resulting art concept, "Das WIE AM WAS" illustrates our claim of 110% quality and has since served to sharpen our perception, provide innovative impetus and be a daily source of inspiration. This has given rise to the leitmotif of our corporate philosophy:

IMPLEMENTATION - ACCORDING TO ALL RULES OF ART

 

Prof. Dr. MICHAEL BOCKEMÜHL:
Das WIE AM WAS als Teil der Unternehmensentwicklung
Das WIE AM WAS:
Kunst als innovativer Impulsgeber und Vermittler neuer Perspektiven

We use the rules of art to explain our implementation expertise and the quality of our work. One of these rules states: "Art creates visibility. Art teaches how to see".

We can prove this by looking at this painting by Karin Kneffel (Untitled, 2016): Nothing is as it seems at the first glance. The painting is not a photograph.  The steamed-up window reveals itself to be a painted illusion. Only the trained eye can decipher the quote from a Gerhard Richter painting in the picture. The art of our work is not only to see WHAT we perceive at first glance, but also to understand HOW it has been done.

 

RULES OF ART - RULES OF IMPLEMENTATION

 

Art does not follow strict rules. Art defines them.

Art creates visibility. Art teaches how to see.

Art is quality.

In art, perception and creation become one.

Art is always a process.

Art originates from the right grasp.

Art is culture. Art needs an environment.

Art is ability with risk. Art needs practice.

Art is making the impossible possible.

Art requires decision. Art takes time.
 

© Andreas Schmitten, Immaterielles, 2022
Bild © Andreas Schmitten, Immaterielles, 2022
Xenia Hausner | 2008

DAS WIE AM WAS: Even the first glance is essential. Change begins with the first encounter. This gaze must grasp reality and opportunities. The gaze that meets us from Xenia Hausner's picture is as much a riddle as an answer. Her art shows how complex diversity develops into a lively effect in a single glance, revealing the HOW in the WHAT.