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ART CONCEPT

Since the 1990s, we have integrated art as an integral part of our corporate development. The origin lies in the idea of using art to increase the quality of implementation. The resulting art concept, "Das WIE AM WAS" illustrates our claim of 110% quality and has since served to sharpen our perception, provide innovative impetus and be a daily source of inspiration. This has given rise to the leitmotif of our corporate philosophy:

IMPLEMENTATION - ACCORDING TO ALL RULES OF ART

 

Prof. Dr. MICHAEL BOCKEMÜHL:
Das WIE AM WAS als Teil der Unternehmensentwicklung
Das WIE AM WAS:
Kunst als innovativer Impulsgeber und Vermittler neuer Perspektiven

We use the rules of art to explain our implementation expertise and the quality of our work. One of these rules states: "Art creates visibility. Art teaches how to see".

We can prove this by looking at this painting by Karin Kneffel (Untitled, 2016): Nothing is as it seems at the first glance. The painting is not a photograph.  The steamed-up window reveals itself to be a painted illusion. Only the trained eye can decipher the quote from a Gerhard Richter painting in the picture. The art of our work is not only to see WHAT we perceive at first glance, but also to understand HOW it has been done.

 

RULES OF ART - RULES OF IMPLEMENTATION

 

Art does not follow strict rules. Art defines them.

Art creates visibility. Art teaches how to see.

Art is quality.

In art, perception and creation become one.

Art is always a process.

Art originates from the right grasp.

Art is culture. Art needs an environment.

Art is ability with risk. Art needs practice.

Art is making the impossible possible.

Art requires decision. Art takes time.
 

© Andreas Schmitten, Immaterielles, 2022
Andreas Schmitten, Immaterielles, 2022
Neo Rauch | 2011

DAS WIE AM WAS: All too often we believe our own images more than what we have in front of us. Neo Rauch's motif takes us to the level of our recognition of reality and appearance. Getting to grips with HOW we see means unlocking hidden potential and bringing about sustainable solutions: This is the art of our business model.